Shopify SEO is a process that includes a number of different tactics. One of these is keyword research. Using SEO keywords to optimize your store can help your store get noticed in search engines and get more traffic. Internal linking is a critical element of any Shopify SEO strategy. The right internal links will direct customers to related content on your website.

Keyword research

Keyword research is a vital part of the Shopify SEO process. It will help you determine how to optimize on-page elements, such as page URLs and collections. Additionally, keyword research will help you determine what product names to use and what content to write about. You can start by researching the most popular search terms on Google, or you can use a tool that works for Shopify.

When researching keywords, you should look for low competition and high search volume keywords. Try to use these keywords in your title and meta description tags. Also, try to avoid using your brand name, but rather substitute it with a focused term.

Unique content

One of the key components of a successful SEO strategy is creating unique content for each page on your Shopify store. This means you need to optimize every page on your site using your target keywords. While many store owners simply duplicate product descriptions, this is not a good idea. Instead, you need to add unique content to each page, including the product description. Also, make sure to follow best practices for on-page content.

Besides ensuring unique content, you should make your store mobile-friendly. A single tiny error on a mobile site can hurt your ranking and customer experience. So be sure to review all mobile pages on a regular basis and make any necessary adjustments. Additionally, make sure to write great content, such as blog posts, which will drive organic traffic to your store. Some Shopify plans include free blog features. These include editable meta-titles and tags, and CDN for images.

Yoast SEO for Shopify

Yoast SEO for Shopify is a great tool that analyzes keyword usage and optimizes content for search engines. It provides real-time readability suggestions and offers templates and page-level control. It also helps you to increase your traffic and sales. It works with blogs and product pages to help you boost your search rankings.

Yoast SEO for Shopify also includes full access to its Yoast SEO Academy, which contains 7 actionable courses that will help you boost your search rankings. In addition to this, Yoast also provides 24 hour support to help you solve any issues.